Leadership Viewpoint: Les Mills on Fitness Innovations

Sean Turner, the CEO of Les Mills US, recently discussed various challenges and fitness innovations within the industry during a Q&A with Rachel Zabonick-Chonko. Turner highlights the persistent issue of retention in fitness clubs and how it has evolved post-COVID with changes in consumer habits towards more frequent and diversified exercise preferences. He emphasizes the importance of omni-fitness, integrating digital and in-person experiences, and adapting to trends like strength training and holistic wellness to meet consumer demands. Turner also addresses operational challenges such as staffing and the rising costs of operations.