Pivotal 5 announced a partnership between their KettleWorX brand and Goodlife Health Clubs Australia. Goodlife Health Clubs is one of Australia’s fastest-growing gym networks, with over 185,000 members and 65 locations.
According to Pivotal 5, KettleWorX is three-dimensional training, designed specifically for fitness facilities, and offers consumers of all fitness and skill levels a means to enter into kettlebell training in a manner that is fun and effective, yet less intimidating than current kettlebell alternatives on the market. KettleWorX’s Group Training program is a 30-minute class format featuring Core, Cardio and Resistance kettlebell classes. This partnership provides Goodlife the opportunity to be the first fitness facility in Australia to offer KettleWorX Group Training Programs on a national basis.
“We value the opportunity to pioneer the fitness market in Australia, and by offering KettleWorX to our members we are able to continue to lead and differentiate the Australian market,” said Melissa Guest-Smith, the national group fitness manager for Goodlife Health Clubs. “KettleWorX programming defines a category that has not been significantly addressed and offers classes that are fun, accessible and consumer driven. We can’t wait to offer this one-of-a-kind programming to our members.”
Starting November 2013, Goodlife will offer KettleWorX programming in 30 of their facilities across Australia.
KettleWorX group-training program for fitness facilities launched in March of 2013. KettleWorX programming is available at fitness facilities nationwide, and is on pace to be in over 2,500 fitness facilities worldwide in 2014.
For more information on KettleWorX and Pivotal 5, visit KettleWorX.com and Pivotal5.com. KettleWorX is currently available in over 6,500 retail locations.
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
