Cover: Sweat Equity
Feature: The Digital Marketing Movement
Feature: Membership Sales Slam Dunk
Essential: Sales as the Solution
Essential: 3 Factors that Kick0ff Retention
Essential: Personal Training Motivations
Essential: What Your Culture Says About Your Brand
Ask an Expert: Lori Shepard on Digital Marketing
Member Experience: Battling Parkinson’s Disease Through Exercise
Club Spotlight: Remaining Steadfast in Core Values
Solutions On: Why Offer Functional Fitness?
Solutions On: Tips on How to Grow Your Business if You’re a Fast Moving Boss
Solutions On: Understand Your Merchant Rates
Solutions On: Monetizing Your Cardio Floor
The Bottom Line: 10 Questions with Nikki Wille