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  • Being off Balance

    Employee turnover  can present challenges as a marketing team leader. Besides the time required to recruit, vet and interview candidates, there is additional time spent...

  • The Potential Risks of Brand Extensions

    As the fitness marketplace increasingly becomes more competitive, it’s important to ensure you are increasing your brand’s awareness in any way you can. Brand extensions...

  • Get Creative

    Not too long ago my mind hit a dead stop. I was being presented with a sales challenge and found myself with no viable solutions....