I am generally not one who believes coincidences are anything more than a random set of events. Recently, that belief...

Depending on which study you believe or who you listen to, the cost of acquiring a new member is anywhere...

I see similarities between Darwinism and club management software. Please, before you spit out your coffee, let me explain. In 1835,...

Nothing has revolutionized the health club industry as much as automatic monthly recurring billing. It was a win-win situation for...

Over the past couple of decades, the ways health clubs communicate with their customers has changed drastically. They have migrated...

After 25 years as a tennis teaching professional, I learned one very valuable lesson: Practice does not necessarily make perfect,...

Everybody wants to go paperless. Paperless contracts, paperless upgrades, paperless everything. It’s a great way to go, as you no...

Most health club owners and managers work “in” their clubs, but not “on” their clubs. Their daily responsibilities resemble that...