2025 Fitness Equipment Trends: What Drove Member Demand in Health Clubs
From free weights to smart strength, club leaders share what’s trending on the fitness floor and how data is shaping...
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Reliable, Responsive and Relationship-Driven: How Matrix Fitness Supports Fitness2020’s Growth
Developed by a team with more than 30 years of industry experience, Fitness2020 was built on the idea that fitness...
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Halloween Programming to Keep Members Engaged and Active This Fall
From pumpkin carving contests to family movie nights, clubs across the country are embracing the season and using the time...
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Gen Z, Data and UGC: Strategies for Standing Out in Fitness Marketing
Industry marketing professionals share their strategies for reaching growing demographics, navigating privacy laws and standing out in a crowded market. ...
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Player’s Health Strengthens Safety and Trust for Amped Fitness Members
Since opening its first club in 2016, Amped Fitness has provided members with more than just a place to work...
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AVAC Elevates Outdoor Fitness Through BeaverFit Partnership
Since 1976, Almaden Valley Athletic Club (AVAC) has been dedicated to serving families in San Jose, California through fitness, aquatics...
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BODYROK Expands and Evolves with Mindbody Collaboration
September 2025 Club of the Month, presented by Mindbody BODYROK, San Francisco, California and New York, New York, est. 2012...
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Effective Fitness Club Staffing: Solutions for Using Culture, Training and Development to Retain Talent
Explore effective fitness club staffing strategies for owners and operators. Learn how to retain top talent, build a strong culture...
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