Performance Food Centers Elevates Nutrition Quality and Reliability for Harbor Fitness
For over 20 years, the partnership between Harbor Fitness and Performance Food Centers (PFC) has been defined by trust, shared...
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2025 Fitness Equipment Trends: What Drove Member Demand in Health Clubs
From free weights to smart strength, club leaders share what’s trending on the fitness floor and how data is shaping...
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Reliable, Responsive and Relationship-Driven: How Matrix Fitness Supports Fitness2020’s Growth
Developed by a team with more than 30 years of industry experience, Fitness2020 was built on the idea that fitness...
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Halloween Programming to Keep Members Engaged and Active This Fall
From pumpkin carving contests to family movie nights, clubs across the country are embracing the season and using the time...
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Gen Z, Data and UGC: Strategies for Standing Out in Fitness Marketing
Industry marketing professionals share their strategies for reaching growing demographics, navigating privacy laws and standing out in a crowded market. ...
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Player’s Health Strengthens Safety and Trust for Amped Fitness Members
Since opening its first club in 2016, Amped Fitness has provided members with more than just a place to work...
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AVAC Elevates Outdoor Fitness Through BeaverFit Partnership
Since 1976, Almaden Valley Athletic Club (AVAC) has been dedicated to serving families in San Jose, California through fitness, aquatics...
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BODYROK Expands and Evolves with Mindbody Collaboration
September 2025 Club of the Month, presented by Mindbody BODYROK, San Francisco, California and New York, New York, est. 2012...
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