Anyone in the marketing industry will tell you the big buzz these days is all about reaching millennials. Those born...

There are several evolving marketing concepts getting a lot of buzz right now that will have a big impact on...

Women now drive the global economy, and studies show they control up to 78 percent of U.S. consumer spending. Women...

I’m back with a follow-up to my previous post on group fitness and tech! I do my best to be...

The Women in Fitness Association (WIFA), founded by fitness industry leader and consultant Lindsey Rainwater, was created with the vision...

I’m back with more thoughts and takeaways from my informative podcast with the Fit-C and host, Josh Trent. In Part...

A you know one of my favorite topics is the connection between technology and awareness for the health seeker. One...

This year’s IHRSA Convention and Trade Show was absolutely amazing! Held March 8th through 11th in vibrant, exciting downtown Los...