Many gyms and fitness centers advertise trial memberships allowing prospects to try the gym free for three days, seven days...

Whether you own a small personal training studio or a 75,000-square-foot big box, you have people who help you run...

Why do people cancel their gym membership? Did they move away? Die? Switch gyms? Lose their job? Those four reasons...

Less than 2 percent of all people who join gyms do so because they want to hire a personal trainer....

There are many things you need to do well during the membership sales process. You need to be upbeat, enthusiastic,...