Years ago, when I was a membership salesperson for a 30,000-square-foot fitness center, I received a call from a prospect. “Yeah, I want to join, but I’m wondering how much it costs.” I turned this ...
A couple of years ago, I wrote about four different personality types, including how you could spot them as gym prospects, and what you could do to slightly alter your sales approach to increase closing ...
One of my clients was struggling with selling a couple of products that they want all members to buy and use: posture insoles and heart rate monitors. The client really believed in the efficacy of ...
In a mainstream gym, every new member is offered a “consultation,” a “fitness score,” or maybe you call it an “assessment.” This is typically recommended as the first step to onboarding a member after they ...
By now you know how essential it is to have a Facebook page for your fitness business. And hopefully you are posting on social media twice per day. Once in the morning and once in ...
I’ve been told that I give away too much free stuff. I’ve also been told that it isn’t the amount of free stuff I give away, but that I give away too much really good ...
Most gyms offer some sort of discount for veterans and other service personal, such as 10 percent off for military folks, police officers and firefighters. If you don’t, you should. But that’s where your discounts ...
One of my clients sells coaching/training services to over 90 percent of their members. They accomplish this amazing feat by doing a few things different than most gyms: They focus on scheduling as many free ...
Implementing a marketing plan with initiatives covering both print and digital is essential for any type of fitness center. Those type of mediums will cost you money, but there is an old school, and now ...
I shopped a 24-hour key card gym in Brighton, Colorado recently. One of this gym’s direct competitors hired me to be their business coach and wanted me to check out the gym down the street, ...
