Years ago, when I was a membership salesperson for a 30,000-square-foot fitness center, I received a call from a prospect. “Yeah, I want to join, but I’m wondering how much it costs.” I turned this ...
A couple of years ago, I wrote about four different personality types, including how you could spot them as gym prospects, and what you could do to slightly alter your sales approach to increase closing ...
One of my clients was struggling with selling a couple of products that they want all members to buy and use: posture insoles and heart rate monitors. The client really believed in the efficacy of ...