• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home Marketing & Sales

Sales: Selling Coaching to Every Member

Jason Linse by Jason Linse
March 23, 2016
in Marketing & Sales
0
Selling Coaching
Share on FacebookShare on LinkedIn

One of my clients sells coaching/training services to over 90 percent of their members. They accomplish this amazing feat by doing a few things different than most gyms:

  • They focus on scheduling as many free sessions as possible.   All 12 coaches spend an hour or more each day on finding new folks to schedule sessions. And there is a system: make 10 dials per day, and a weekly goal of five new free PT sessions per coach.
  • They follow a specific system for each free PT session. Greeting, personality assessment, explain the personality assessment results, health history and goal setting (I tweaked their two page form to help with sales. Email me with “PT sales form” in the subject line and I will get you the exact one they use) in a 20 to 30 minute workout, measurements, price presentation with options for all needs, wants and budgets.
  • All coaches share the same philosophy. This means that all employees change lives by training clients upright, like athletes. Coaches perform one-on-one training, small group training and in Team Training.
  • They move at the speed of their leader. The owner is a coach, driven, determined, passionate and extremely focused on hitting the goals and benchmarks. He is very “rah, rah,” but expects a lot out of his coaches.

By doing all of these things, this gym creates a culture of sales, support and team building. They are on the forefront of new things that are helping clients get results, such as using a personality assessment tool. Of their 400 members, they got all of them to take the assessment within one month of implementation. All of them in one month! Think about that for a second. How did they do it? What you make important, becomes important. And that comes down to leadership.

Keep changing lives.

Stay ahead in the fitness industry with exclusive updates!

Jason Linse

Jason Linse is president and founder of The Business of Fitness, a consulting company. He also owns a personality assessment company called People Plus+ Fitness. Contact him at jason@jasonlinse.com or 612-310-1319 for resources on scheduling more tours and personality assessments, or visit www.jasonlinse.com.

Tags: clientscoachculture of salesfitnessGroup ExerciseGrowthmarketingphysical trainingProfitSales Blogselling coachingsmall group trainingTeam buildingtraining
Previous Post

Industry Buzz: IHRSA 2016

Next Post

Forging Corporate Partnerships

Jason Linse

Jason Linse

Jason Linse is president and founder of The Business of Fitness, a consulting company. He also owns a personality assessment company called People Plus+ Fitness. Contact him at jason@jasonlinse.com or 612-310-1319 for resources on scheduling more tours and personality assessments, or visit www.jasonlinse.com.

Related Posts

AI-Powered Marketing
Supplier Voice

Why Now is the Time to Market Smarter with AI-Powered Marketing

July 7, 2025
personalization
Supplier Voice

Personalization and its Key Role in Member Experience

May 5, 2025
Revenue Roulette
Column

Revenue Roulette: Why Sales Shouldn’t Be a Gamble

April 10, 2025
Effective Social Media Strategy
Supplier Voice

Creating an Effective Social Media Strategy

April 3, 2025
All Excuses Welcome
Marketing & Sales

How Chuze Fitness’ ‘All Excuses Welcome’ Campaign is Redefining Inclusivity and Fun

March 3, 2025
Marketing
Marketing & Sales

Acing Marketing in 2025 with Allison Rand

February 12, 2025
Next Post
Corporate Partnerships

Forging Corporate Partnerships

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

GET UPDATES IN YOUR INBOX

Facebook Twitter Instagram LinkedIn

The Current Issue

July/August Issue 2025

July/August Issue 2025



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Club Solutions On-Demand
  • Buyer’s Guide
  • Contact Us

© 2025 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2025 Club Solutions Magazine. Published by Peake Media.