According to Campaign Monitor, there are three-times more email accounts than Facebook and X accounts combined. That’s why it’s no surprise email marketing is tied for second place as the channel that provides the highest ROI.
However, today’s marketers need to be ready to adapt when it comes to email.
HubSpot research revealed that marketers across the globe noted that the biggest changes in marketing in the past year included:
- Being ready to pivot in case of a major event (27%r
- Creating content that reflects brand values (25%)
- The importance of personalized experiences (23%)
Litmus’ annual State of Email Workflows Report revealed that 41% of email marketers count email marketing as their most effective channel. Taylor Brown, the editor of Club Solutions Magazine, details above how to make the most of your email marketing program in 2024 with data from Hubspot’s State of Marketing report.
For overall marketing insights, read HubSpot’s full State of Marketing 2023 Report, here.
