Adam Guier, the vice president of sales, North America at Freemotion, sat down with Taylor Brown, the editor of Club Solutions Magazine. They discuss the most recent trends in the industry including fitness influencers on social media, the rise in popularity of incline treadmill workouts and glute training, the importance of engaging with your members and more.
Below is part of the transcript:
Taylor Brown: What are some other trends that you feel like are gonna hit the industry? Or maybe already are?
Adam Guier: I heard this statement years and years ago from from a very smart industry insider, and he said, “If you want to see what the next trend is, go to college universities, and see what the kids are doing in the rec center, see what the kids are doing in the sports athletic centers, that’s your next generation of club goer.” So what they’re doing there is going to come with them into the gym. You’re seeing that. Clubs today are dedicating more and more space to power racks and lifting platforms and open space that allows people to really get creative and do whatever they want to do.
The other trend that obviously is really hot right now is just glutes, glutes, glutes, glutes. You can’t have enough gluten feels like. We’re finding ourselves having to reeducate the industry — and reeducate even our sales team — that Freemotion has a lot of great glute activation exercises, it’s just how do we talk about it. And before we were talking about maybe the incline trainer is a great cardiovascular workout that would burn a lot of calories. Now we’re talking about the fact that at a certain incline, you’re engaging the muscles in your glutes and in your lower extremities on the backside as much as you would on a stair climber. So that’s that’s kind of how we’re responding to the trends. I also think the trend of turf is not going anywhere anytime soon. You know, I reflect back, it feels almost like we flip flop from where I started working out in the 80s. It was a lot of strength with a little bit of cardio. And then we transitioned to a lot of cardio with a little bit of strength. We’re kind of going back to where we were before where strength is really driving a lot of the conversation in our industry.
