All posts tagged "Profit"
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How Cooper Fitness Center Drives Revenue with an Apparel Shop
Having an apparel shop usually isn’t a gym’s first priority. And why should it be? Members don’t come to your club to shop — they...
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Your Club as a Profit Marketplace
Consider the retail industry: every square foot of floor space should create value for the customer and profit for the retailer. This can generally be...
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Red Light Therapy Offers Way for Clubs to Differentiate
Light therapy is expanding in all medical disciplines, treating everything from chronic pain to fibromyalgia. The practice has also made its way into health clubs...
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Make the Pivot to Revenue Per Square Foot and Revenue Per Staff Hour
Most gyms, health clubs and fitness studios focus on revenue per member. Some may go a step further and break revenue down into average revenue...
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Turning a Training Profit
Every business has its bread and butter — that special something that brings in the most money outside of membership dues. And for many gyms...
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Dynamic Pricing — Friend or Foe of the Health Club Industry?
It has been reported that, on average, consumers waste approximately $39 of monthly gym membership dues from underutilization. On the operator side, especially single-site studios,...
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Sales: Selling Coaching to Every Member
One of my clients sells coaching/training services to over 90 percent of their members. They accomplish this amazing feat by doing a few things different...
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Secrets to Retention Through a Natural Profit Center
By: Kristin Ritter Adding new profit centers to clubs, now more than ever, has been a big topic on the minds of club owners and...
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The New Affordable Care Tax and its Impact
Beginning July 1, 2010 businesses offering ultraviolet tanning services must collect a 10 percent excise tax as part of the excise tax requirement of the...
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Getting Past Road Blocks
Q. Our city is very strict when it comes to marketing — gated communities, signage restrictions. What creative strategies do you recommend on a startup...
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Front-Line All Star: Blake Kennedy
Blake is the group fitness manager and social media coordinator for the The Forum. Daily, he oversees a team of 44 group fitness instructors across multiple locations. The path...
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