Susanne Nauseda of Twin Oaks Software shares impactful strategies for health clubs to optimize profitability while maintaining exceptional service standards through gift cards.
As the holiday season approaches, gift cards provide health club members with a way to share the gift of fitness with their loved ones, and they’re a perfect tool for increasing gym revenue, expanding community engagement and driving long-term membership growth. Here’s how club operators can make the most of this opportunity.
Acquire New Members
Gift cards create a win-win scenario for both existing members and potential new ones. When members purchase gift cards to give to friends and family, they’re essentially giving their loved ones a “try before you buy” experience. For many recipients, a fitness gift card may be the push they need to start their wellness journey at a new gym. By offering both physical and digital gift card options, gyms can widen their reach, allowing non-members to become familiar with the club, leading to increased member acquisition.
Generate Immediate Revenue
Gift cards are an excellent way to generate upfront cash flow, which can provide a financial boost during a time when some clubs see a dip in membership sales. By promoting gift cards during the holiday season, health clubs can ensure they have a steady stream of income, even as regular memberships may slow. The flexibility of digital gift cards — which can be purchased through an app or online store — makes it convenient for customers to share the gift of fitness, regardless of their location.
Foster Community and Member Engagement
Members who give fitness gift cards not only share a personal aspect of their lives but also encourage their friends and family to join them at the gym, creating a social and motivational experience. For the club, this fosters a deeper bond with the member base and provides a pathway to long-term retention, as members and their loved ones participate together.
How the Right Gym Management Software Can Simplify the Process
With the right gym management software, offering gift cards is simple and efficient. Clubs can easily sell branded gift cards at their point of sale or offer digital gift cards through their website or app. Once set up, the software tracks gift card purchases and redemptions, ensuring a seamless process for both the club and its members. Whether physical or digital, all activity is logged in the system, and clubs can track gift card use both in-club and online.
The holiday season presents a valuable opportunity for health clubs to increase revenue, attract new members and foster a stronger sense of community. Gift cards offer a convenient way for members to share the gift of fitness with their loved ones, creating a win-win scenario for both clubs and recipients. By embracing the spirit of the season, health clubs can inspire more people to focus on their health and well-being while boosting engagement and long-term growth.
