All posts by
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Show Me the Money
Debt collection can be difficult — no matter how big or small your club is. Each month you electronically bill your members for recurring dues,...
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Billing — Are You Following Your Money to the Bank?
As you read this article you might think “this is common sense.” However, there could be things that you think are happening, that aren’t. I...
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Don’t Foot the Bill
In today’s market, fewer clubs are surviving on monthly dues alone. For many, group and personal training and other personalized services have become the revenue...
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Brand Expansion through Social Media
Reaching out to your existing and potential members through different social media marketing avenues can help you become a leader in your community, in addition...
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Back To The Basics With Inventory Management
As we approach the busy holiday season, now is a good time to make certain that you have an efficient inventory system in place. Whether you...
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50 Shades of Metrics
Do you know your membership numbers? Simply having the right people and resources in place is not enough to be successful. Somewhere along the way...
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The Importance of ‘Stickiness’
Are you “sticky?” According to the website Investorwords.com, the definition of “stickiness” is, “The degree to which the existing use of a product or service...
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How to Add Gift Cards Into Your Club Offerings
Gift certificates are no longer considered an impersonal gift. In fact, they can be the perfect gift for a wide variety of consumers. As a...
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Maximize the Success of Your Online Join Feature
Every day, thousands of new members are joining clubs by purchasing their membership online. If you haven’t set up a way for members to join...
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Are You Using the Right Tool for the Right Job?
Would you eat Jell-O with a fork, or hammer a nail with measuring tape? In some cases, you might be doing this in your club....
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Front-Line All Star: Blake Kennedy
Blake is the group fitness manager and social media coordinator for the The Forum. Daily, he oversees a team of 44 group fitness instructors across multiple locations. The path...
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