Social distance rules now dictate our contact with each other in social settings, including health clubs, gyms and studios. Since no one knows what the new normal will be, I have a few suggested changes ...
Once we cross into the New Year, many people are contemplating a life change, whether it is social, economical, physical or spiritual. Below, find creative ways to attract, engage and inspire members: Referrals Encourage people ...
Every month, your club submits billing items to process. Those items can be a mix of payment methods, each with its own challenges. Getting as many of those items successfully transacted as possible is a ...
Debt collection can be difficult — no matter how big or small your club is. Each month you electronically bill your members for recurring dues, annual fees, services and any other incidental charges. After traditional ...
As you read this article you might think “this is common sense.” However, there could be things that you think are happening, that aren’t. I am specifically talking about tracking your money all the way ...
In today’s market, fewer clubs are surviving on monthly dues alone. For many, group and personal training and other personalized services have become the revenue generators that bulk up income. The common trend for members ...
Reaching out to your existing and potential members through different social media marketing avenues can help you become a leader in your community, in addition to expanding your brand. It’s time to go beyond print ...
As we approach the busy holiday season, now is a good time to make certain that you have an efficient inventory system in place. Whether you have just a few items or a vast array, inventory ...
Do you know your membership numbers? Simply having the right people and resources in place is not enough to be successful. Somewhere along the way you have to get intimate with your numbers to evaluate ...
Are you “sticky?” According to the website Investorwords.com, the definition of “stickiness” is, “The degree to which the existing use of a product or service encourages its continued use as opposed to that of a ...
