Share of Mind Equals Share of Wallet As members explore alternative fitness content providers outside the club and rely more on themselves to maintain fitness during the COVID-19 crisis, they can lose touch with the ...
“Club culture” — we throw this term around and read about it everywhere. There is really no direct metric to track it, which really is scary when you think about the importance it plays when ...
The country varies drastically in their respective stages of reopening in the midst of the coronavirus pandemic. Some states have fitness centers that are still closed, while other states have allowed for fitness centers to ...
Bob Marley once said, “You never know how strong you are until being strong is your only choice.” In fitness, we mostly relate to physical strength — however, it’s possible the strength of our hearts ...
Keeping members engaged in their fitness journeys is the primary purpose of health clubs, and effectively doing so requires a strong knowledge of the tools that resonate most with members — programs, equipment and amenities, ...
I remember March 18. It was the day our club went dark, due to stay at home orders. We closed our doors, facing the uncertainty of not knowing when they would open again. But what ...
The novel coronavirus has created unprecedented disruption in our nation. With millions of people claiming unemployment and much of America shut down, the health and economic impacts of this viral infection will not be forgotten ...
“Those who do not have power over the story that dominates their lives — the power to retell it, rethink it, deconstruct it, and change it are truly powerless because they cannot think new thoughts.” ...
Are you eager to help your staff engage members? Looking for a tool to help them take initiative and engage members? Teach them to “ASSIST” members. I was taught this simple acronym years ago. It ...
Engaged members are happy members. Happy members are more likely to be retained than unhappy members. It’s a simple concept, isn’t it? The harder part is creating a strong member engagement strategy from the moment ...
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