All posts tagged "member engagement"
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Member Segmentation: Using Personas to Catapult Your Sales
Data can help you know more about your customers. However, what you do with data is equally important. It’s not enough to acquire general member...
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Tips for Preventing a Summer Lull
While summer is typically considered a tougher season for some gyms, there are opportunities for clubs to leverage the popularity of pools and outdoor activities...
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How To Clone Your Top Customers
Picture your ideal customer — the one who spends the most dollars at your facility, and who is the most engaged. Now imagine you could clone...
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No More Excuses
Crystal Reynolds has heard all the excuses in the world. From statements like “I’m too old” to “I’m too hungover,” there’s no limit to what...
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How To Write Emails That Don’t Get Deleted
One of email marketing’s biggest challenges is being engaging enough to not get your message deleted. People sift through dozens or hundreds of boring, programmed...
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Inside Wisconsin Athletic Club’s Acquisition of Lake Country Racquet & Athletic Club
After over 40 years as a family-owned gym, Lake Country Racquet & Athletic Club (LCRAC) is changing ownership. As of May 6, LCRAC has been...
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UPshow’s Member Engagement Platform Reaches 1,000 Fitness Venues
UPshow, a screen-based consumer engagement platform that’s changing the way businesses think about in-venue marketing, announced that more than 1,000 U.S. fitness venues are utilizing...
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The Many Benefits of UPshow’s Member Engagement TV
For this customer spotlight, Club Solutions sat down with Steele Sacks, the president and owner of Snap Fitness, to talk about his experience partnering with...
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How Members Can Become Social Media Ambassadors
As the industry produces a greater variety of exercises and number of clubs in every market, getting connected with current and prospective members is more...
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Bringing Members Closer Together
Philadelphia, one of America’s oldest cities, has several notable attractions, such as Independence Hall and the Liberty Bell. While it’s not as old or historical,...
