Engaged members are happy members. Happy members are more likely to be retained than unhappy members. It’s a simple concept, isn’t it? The harder part is creating a strong member engagement strategy from the moment ...
It’s a new year, and your club is brimming with excitement from new and recommitted members resolved to make fitness a reality in 2020. Having a strategy and SMART (specific, measurable, attainable, relevant and timely) ...
Your staff and you aren’t the only ones who dread the New Year’s rush. Current members, especially those who have dedicated workout routines, can quickly resent the crowd of newcomers. It’s important to remember that ...
According to NPR’s Rhitu Chatterjee, “Loneliness isn’t just a fleeting feeling, leaving us sad for a few hours to a few days. Research in recent years suggests that for many people, loneliness is more like ...
One of my colleagues was walking around the gym finding his next client. As he was passing by the yoga room, a member abruptly stopped him and shouted, “Sir, the dirty towel bin is missing. ...
When making decisions in your club — about new fitness classes or equipment placement, for example — it’s important to accommodate your members who have special needs or require adaptive fitness. Keeping these members in ...
As a health club in a competitive industry, it’s your responsibility to ensure your gym is standing out from the others. And one of the best strategies for doing so is creating memorable moments that ...
If you are like me, you sometimes wonder where your members went. You get to a point in the year where all of a sudden, regular faces seem to disappear in the club. Members reduce ...
Today, first impressions are made online. Typically, consumers who are interested in fitness services in your area will do a quick Google search and base their decision on how they feel about your website, rather ...
Chuze Fitness has done some rebranding — not of a permanent nature, however. For the month of September (which happens to be Self-Care Awareness Month), members and community residents familiar with the brand can experience ...
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