All posts tagged "member engagement"
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Four-to-One
If at first you don’t succeed, try, try again. Advantage Training, operating since 2016 in Scottsdale, Arizona, has learned this lesson well after first starting...
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Re-Energizing and Engaging Members During Warm Weather Months
In the depths of winter when rain or worse keeps your club members indoors, your gym is busy and classes may have wait lists. Same...
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The Great Outdoors: Unique Ways to Utilize Outdoor Spaces
Could the great outdoors be the missing link to your members’ optimal mental and physical health? According to REI, “Plenty of research has proven that...
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Email Marketing Part 1 — The Basics
In Part 1 of this email marketing series, marketing experts from across the industry share why email marketing is such an effective method in today’s...
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Does Your Staff Engage with Your Members?
Do you have difficulty getting your staff to initiate conversation or engage with members? Don’t feel bad — a lot of managers have the same...
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Why Clubs Should Establish Strong Member-Staff Relationships
Your most powerful engagement tool isn’t necessarily your workouts, equipment or technology — it’s your member-staff relationships. At the end of the day, your most...
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Member Segmentation: Using Personas to Catapult Your Sales
Data can help you know more about your customers. However, what you do with data is equally important. It’s not enough to acquire general member...
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Tips for Preventing a Summer Lull
While summer is typically considered a tougher season for some gyms, there are opportunities for clubs to leverage the popularity of pools and outdoor activities...
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How to Clone Your Top Customers
Picture your ideal customer — the one who spends the most dollars at your facility, and who is the most engaged. Now imagine you could clone...
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No More Excuses
Crystal Reynolds has heard all the excuses in the world. From statements like “I’m too old” to “I’m too hungover,” there’s no limit to what...
