When making decisions in your club — about new fitness classes or equipment placement, for example — it’s important to accommodate your members who have special needs or require adaptive fitness. Keeping these members in ...
As a health club in a competitive industry, it’s your responsibility to ensure your gym is standing out from the others. And one of the best strategies for doing so is creating memorable moments that ...
If you are like me, you sometimes wonder where your members went. You get to a point in the year where all of a sudden, regular faces seem to disappear in the club. Members reduce ...
Today, first impressions are made online. Typically, consumers who are interested in fitness services in your area will do a quick Google search and base their decision on how they feel about your website, rather ...
Chuze Fitness has done some rebranding — not of a permanent nature, however. For the month of September (which happens to be Self-Care Awareness Month), members and community residents familiar with the brand can experience ...
Try as they might, no club has a 100% retention rate — for a variety of reasons, some beyond a club’s control, members will want to cancel their membership. Therefore, it’s important to evaluate your ...
If at first you don’t succeed, try, try again. Advantage Training, operating since 2016 in Scottsdale, Arizona, has learned this lesson well after first starting out as a provider of various wellness services. In fact, ...
In the depths of winter when rain or worse keeps your club members indoors, your gym is busy and classes may have wait lists. Same after the holidays and the beginning of the year, when ...
Could the great outdoors be the missing link to your members’ optimal mental and physical health? According to REI, “Plenty of research has proven that time in nature can benefit health and well-being, especially stress ...
In Part 1 of this email marketing series, marketing experts from across the industry share why email marketing is such an effective method in today’s fitness landscape. A recent Statista study shows 90.9% of internet ...
