Every health club leader should understand the importance of their most valuable participants. They stay and visit longer at clubs and are often your loudest advocators.
Taylor Gabhart, the editor of Club Solutions Magazine, recently sat down with Mario Tarquinio, the head of key accounts/verticals at Les Mills U.S., to discuss how to best build a loyal, engaged membership base.
Recently, Les Mills completed their most valuable participants (MVPs) report, which analyzed 2.6 million members to understand club growth dynamics. The key findings reveal Les Mills group training participants visit the gym 59% more and stay 39% longer than average members.
Tarquinio emphasizes the importance of motivation, group training, and creating an inclusive environment where instructors and members build a supportive community.
Listen to the conversation below.
Show Notes
- At 1:08 Tarquinio provides a rundown of what the effect of most valuable participants is, and why it’s so significant for club growth.
- Learn what surprised Tarquinio the most when analyzing the data found in the study by Les Mills at 2:44.
- At 3:31 find out what makes the Les Mills experience so unique and what drives members to love their programming so much.
- Tarquinio details the specific Les Mills classes that stand out and the most popular clubs are utilizing at 4:41.
- At 7:00 hear what common behaviors or characteristics really are setting these apart most valuable participants from your average Joes who come in every day.
- Learn tips Tarquinio has for operators who are introducing this group programming to really help foster community at 8:57.
- At 11:55 hear the top piece of advice he has for those listening which can be implemented in their gyms for positive growth.
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