Capitalizing on New Joiner High Season
September 1, 2021
Sean Turner shares why it’s important to create a seamless experience for your members, especially during the new joiner high season. The seasonality of clubs and facilities seems to have disappeared over the past 18-plus ...
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Opinion: Understanding ‘the Other 80%’
August 30, 2021
Editor-in-chief Rachel Zabonick-Chonko shares tips and tricks for attracting the elusive group known as “the other 80%,” based on her personal exercise journey. Everyone in the fitness industry is familiar with “the other 80%” — ...
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Why Group X is a Slam Dunk Post-COVID
August 2, 2021
Michaela Brown, the group fitness manager at VIDA, shares why group fitness is a slam dunk post-COVID and tips for success. The Group X industry won’t need to rebound as COVID restrictions ease because it’s ...
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