In today’s market, fewer clubs are surviving on monthly dues alone. For many, group and personal training and other personalized...

Reaching out to your existing and potential members through different social media marketing avenues can help you become a leader...

As we approach the busy holiday season, now is a good time to make certain that you have an efficient inventory...

Do you know your membership numbers? Simply having the right people and resources in place is not enough to be...

Are you “sticky?” According to the website Investorwords.com, the definition of “stickiness” is, “The degree to which the existing use...

Gift certificates are no longer considered an impersonal gift. In fact, they can be the perfect gift for a wide...

Every day, thousands of new members are joining clubs by purchasing their membership online. If you haven’t set up a...

Would you eat Jell-O with a fork, or hammer a nail with measuring tape? In some cases, you might be...