Donnetta Johnson, a marketing consultant at UpSwell Marketing, shares why direct mail is still a relevant marketing tactic. In an...

Annie Burch, the creative director at UpSwell Marketing, shares how to leverage voice search to create a seamless and rewarding...

Having a year-round marketing plan to drive new members to your club is essential for meeting your growth goals and...

Madison Sosebee, the digital media strategist at UpSwell Marketing, shares the power of having both digital and print marketing. Digital...

This webinar will break down marketing do’s and don’ts during times of uncertainty for your club. We will touch on...

The pandemic has turned the fitness industry upside down. Membership cancellations and account freezes hit record levels, forcing some gyms...

Even in our digital world, the phone is a critical customer service and marketing channel. No matter how many paid...

The spring and summer months can be notoriously slow in the fitness industry as your members head off for vacation...