In Print

Mike Akana’s love for fitness was discovered while playing baseball for Boise State University. He had developed two possible paths during this time of his...

The PowerMax 360 is the most revolutionary piece of strength and conditioning equipment that is functional and safe for everyone from 8 to 88 years...

Micromanagement has long been a dirty word in business. Micromanagement is the perceived over-involvement of a manager defined by excessive details and minutiae, numerous rules...

A few months ago I had a chance to meet with an executive roundtable featuring owners of the top health clubs and chains from around...

Ten years ago it never occurred to Billy Malkovich that he would be working in the fitness industry — he was dead set on becoming...

Imagine all the help it could provide clubs if for one day they could insert themselves into the member’s shoes. This month we did just...

Club managers and owners alike have been witness to many different socioeconomic changes over the last year. In light of these changes, the Club Industry...

Q. Our city is very strict when it comes to marketing — gated communities, signage restrictions. What creative strategies do you recommend on a startup...