In Print

With weight loss at its core, Fitness Evolution has propelled itself out of a small-garage gym in the owner’s back yard, to a full service...

Think about what it would be like to offer members an experience that would let them exercise in the lush forests of Hawaii, hike the...

When Balanced Pilates & Yoga opened in Glen Cove, N.Y., there wasn’t a client in sight. Regardless, the owner — a former prosecutor and mother...

Managing a fitness center that is profitable, efficient and enjoyed by members is a difficult task. I have heard many people new to the industry...

When outsiders look at our industry, they can find it hard to understand the poor retention rates that it often produces. While attracting and keeping...

Imagine if all your members achieved their performance goals. Now, imagine how popular you would be AND how your bottom line would look. Retention numbers...

AFTER SPENDING TWO YEARS COLLECTING DATA FROM FITNESS industry experts, Star Trac developed its Inspiration Strength™ line. The design gives clubs a sleek modern look...

According to their Web site, the U.S. Census Bureau considers a baby boomer to be “anyone born during the demographic birth boom between 1946 and...