Marketing & Sales

Are you mad because you didn’t have sales today and blamed it on the fact that there were no walk-ins? You blame it on the...

Your marketing efforts can quickly be wasted if your staff isn’t incentivized appropriately to sell to the new prospects. A big mistake many club owners...

Do you set daily goals for your club or do you come into the club thinking, “We’re going to get what we can get today.” Everyone...

Prospecting isn’t an event; it’s a process that needs to happen everyday in your business. Do you have busy days and think, “Wow, where did these...

You might think that your health club isn't newsworthy. Think again! Do something to help others, and you, in turn, will reap rewards. The opportunities...

Almost every fitness business has some sort of enrollment fee or joining fee associated with its membership. Unfortunately, virtually every single one of them regularly reduces...

I see too many clubs with too many membership options. It is fine to give prospects choices, but in the art of selling, it’s usually...

Sometimes you might feel as if all your members want is a place to come exercise without being bothered. Sometimes this is the case, but...