Prospecting isn’t an event; it’s a process that needs to happen everyday in your business. Do you have busy days and think, “Wow, where did these people come from?” Then remember, “I had someone out prospecting” or “we attended an event and handed out a bunch of free stuff.” That’s what prospecting on a daily basis can do for you.
A lot of people look at prospecting as a daily event. An event is something that happens at a certain time. Prospecting can’t just happen on one or two days, it needs to happen every day! That’s why it is a process. It’s something that has to be done for the day to be complete. Prospecting can be business to business, letters to old members, follow-up phone calls and the list goes on. The key is that you need to do something every day that is reaching out to new members.
Eric Vyborny
Fitness Marketing Contributor
