Marketing & Sales

If you've been selling fitness for anytime at all then you have probably heard your share of objections. Since you've already heard the objections, it's...

In every industry there are the typical sales objections we hear time and time again. This is where the true selling starts, everything up to...

Here is a pretty effective little trick. When you are giving a membership presentation, picture your prospect as having the words “SO WHAT?” stamped on...

Every club wants new members. One of the first questions I receive from a health club owner is “how do I get more leads?” While...

Fitness sales can be fun when you are in control and closing a ton of memberships. On the flip side, selling is miserable when you...

Aw come on, I wanted a real strategy not a boring generic one!  Well guess what, if you skip this strategy, you might as well...

Let's face it, a lot of membership sales presentations are really boring. Salespeople talk about why their price is great, why their equipment is better,...

Membership advisors, that are "people persons," are good at rapport even if they don’t know it. Unfortunately, people aren’t always so easy to connect with....