Aw come on, I wanted a real strategy not a boring generic one! Well guess what, if you skip this strategy, you might as well skip all of the marketing strategies you learn because without goals, your marketing and sales efforts are ruined.
And it’s so easy I can show you how to do it in two steps:
1. Determine how much you want to make each month.
An easy rule is to simply add 5 percent to whatever your sales were in the same month last year.
2. Divide this number by the number of working days that month.
If you did $20,000 in sales last June. This June you’ll set a monthly goal of ($20,000 x 1.05) = $21,000. That is your monthly goal. Then you’ll divide that by the number of working days in June ($21,000 / 26) = $807
So your daily goal for sales is $807 in this scenario.
Each day you will recalculate. So let’s say on “day one” you gross $1,400. That means at the end of the day you will subtract $1,400 from $21,000, which leaves you with $19,600 remaining to reach your goal for June.
Then divide $19,600 by the number of remaining working days in June (25)
($19,600 / 25) = $784
So now your daily goal for the remainder of the month is $784
You can write this on a board in the office so everyone knows the number that has to be reached.
I promise you this is the number one way to always make sure your goals are reached each and every month. By keeping this number fresh in your mind each day, it keeps you focused on that goal throughout the day. This will encourage your entire team to begin paying more attention to the marketing that drives the leads as well as closing percentages.
Your entire team needs to understand that something needs to be sold every day, and they must be reminded how their actions are helping the overall mission of the business. Understanding what you need to make each and every day, and communicating that with the team will help your fitness business be more profitable.
Curtis Mock is the host of www.FitnessBusinessTelevision.com the TV show for fitness entrepreneurs. He is also the executive director of gymsuccess.com. Curtis can be reached at curtis@clubsolutionsmagazine.com.
