Gold’s Gym SoCal has appointed Mike Mitchell as its new vice president of fitness. With over two decades of experience in the fitness industry, Mitchell brings a wealth of knowledge, leadership and passion to his new role.
Mitchell’s extensive background includes training at some of the world’s most renowned facilities, including The Cooper Institute, Parisi Speed School, IMG Academy and EXOS. His multi-unit experience on both the East and West Coast — coupled with his track record of increasing organizational revenue, member satisfaction and staff development — makes him an invaluable addition to the Gold’s Gym SoCal team.
“Mike’s love for fitness and the gym industry is truly contagious, and we’re confident his wealth of knowledge, training and development skills will elevate our fitness department to new heights,”said Brian Morris, the senior vice president of Gold’s Gym SoCal. “His commitment to creating a positive and motivating environment aligns perfectly with Gold’s Gym SoCal’s family values, and we’re excited about the positive impact he will undoubtedly make.”
As vice president of fitness, Mitchell will spearhead strategic initiatives to enhance Gold’s Gym SoCal’s fitness offerings, focusing on delivering exceptional experiences to members while fostering a culture of growth and excellence among staff. His mentality and dedication to leading from the front lines will undoubtedly inspire and empower the entire Gold’s Gym community.
“Returning to the Gold’s Gym SoCal team to contribute to its legacy of excellence and innovation that the brand is known for was the natural next step for me,” said Mitchell. “Fitness isn’t just my profession; it’s my passion. I am committed to empowering individuals to achieve their fitness goals and creating a supportive environment where everyone can thrive.”
Mitchell’s appointment underscores Gold’s Gym SoCal’s commitment to providing unparalleled fitness experiences and further solidifies its position as a leader in the industry.
For more information about Gold’s Gym SoCal, please visit goldsgym.com/markets/socal or follow them on Instagram @GoldsGymSoCal.
