Marketing & Sales

You and I both know that we don’t have unlimited amounts of cash. If we did, we certainly wouldn’t be banging our heads against the...

Are you still doing a one to three day free trial? If you are, then you are missing out on potential sales. Club owners get...

Many times a name is not enough.  Branding involves more than a generic business name that can get lost in the sea of competitors in...

There is no point in arguing with a customer because it is a lose/lose situation. Remember the policy position never works. The best way to...

Is your staff asking every guest for the their first name or are they just reading it off a card or guest log? Asking a...

You can't consistently sell memberships effectively without knowing two things - first, what are you selling; and second, knowing to whom you are selling. For...

The health club industry has changed drastically over the last 10 years and it will continue to change and evolve over the next several years....

Follow up, follow up, follow up … burn that into your brain and never forget.  A proper follow-up system is the most important step in...