Marketing & Sales

Bribery is one of the easiest ways to encourage a person to do what you want — except join a health club. To grab members, your...

When customers prefer the lower price of two options, it's usually because they believe the cheaper item is of better value. To compete, you need...

You can’t sell them all, but here’s a tip to help sell them later. What do you do when you have a guest that didn't...

"The First 48" is a series about detectives trying to solve a homicide and they have 48 hours or their chance of solving the crime...

The choice close is my personal favorite price presentation method. Allowing your prospects to choose for themselves which pricing option suites their needs is far...

It’s one of the first big milestones of your health club’s career — your one-year anniversary. You just got finished with your morning workout and...

When asked about my favorite close, I usually say it depends; but those that seem most effective share some common characteristics. First, I get to...

How are you asking your guests questions? Are you asking them a closed-end question, where they have to answer "yes" or "no," or are you...