Marketing & Sales

A lot of people in sales get caught up in their pitch and different ways they can manipulate a presentation based strictly on how they...

Word of mouth marketing can be much more effective at driving qualified prospects to your health club than some traditional health club marketing strategies. But...

"Free Enrollment when you bring in 5 canned foods!"  This is a perfect campaign to run around the holidays, when it seems everyone is in...

If you can get potential members to smile and agree with you as you go into a sales presentation, your chances of gaining new members...

Waiting for walk-in traffic is not a marketing strategy. In order to continue bringing in a monthly flow of traffic, you need to have a...

A fun and simple way to promote your health club in your favorite local restaurant.  As a health club owner, you should always be on...

There are many different ways to market a product.  You can utilize traditional “paid” external marketing, internal marketing, guerrilla or grassroots style marketing, and of...

In order to run a more successful health club, you as the owner have to begin focusing more on generating more revenue per member rather...