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A young entrepreneur opens a small gym in his suburban neighborhood in an old warehouse. He spends a conservative amount of money on basic weight-training...

Problem: "Feature selling" appeals to the smallest market and creates a price sensitive, disloyal member. The results? Low prices, low retention and low profits. Solution:...

Most clubs sell more memberships in January than any other month of the year. We all know why. I'm going to suggest that you set...

In today's competitive club environment, managing and utilizing your membership information is critical and a major key to success. You started your health club to...

In today's competitive club environment, managing and utilizing your membership information is critical and a major key to success. You started your health club to...

Today there are more health clubs and health club members in the United States than ever before. As a result, the fitness industry is extremely...

Pilates has catapulted from obscurity into mainstream popularity, spurred by media coverage and celebrity enthusiasts who tout the benefits of Pilates and its mind-body connection....

Why is it that so many people today (including many health club members and in some cases, even club owners) believe that carbohydrates are so...