News

Wouldn't it be great if you could get inside the minds of your audience and know what they are thinking about you and your presentation?...

For some years now fitness equipment manufacturers have placed more and more emphasis on the design application of free-weight equipment. These changes in equipment designs...

Cherry Hill Racquet Club opened its doors to the public as a tennis-only facility back in 1971. With two separate locations, and 21 indoor tennis...

By now, most health club owners understand the importance of having an online presence for the purpose of advertising their facility in a nonintimidating way,...

Business success (yes that also includes the fitness business!!) often hinges on creating strategic partnerships that allow you to provide valuable offerings of which your...

Today it seems that it's necessary to describe in great detail the specifications of any product that you're trying to market. You'll see a specifications...

Look around your facility. As you stare down the rows of treadmills, bikes, and elliptical trainers, it must appear that you've "got it covered." But...

In the feature solution in last month's issue, I wrote about four common challenges that most health clubs face. Let's review these challenges: Challenge #1...