Personal Training

Clients can’t be trusted to measure their own results. How many members have you witnessed who come into the club three to four times a...

New year is a great time to examine your personal trainers and their performance. Trainers are beginning their busiest time of the year, with their...

As a trainer, your job is to sell and provide personal training services to members. Most trainers do not excel at selling their service, because...

For the personal trainers on your team, one of the most important aspects of their job is helping their clients set goals for themselves. As...

The fitness industry is a fairly simple business at its very essence: Get members of your club to perform activities that are uncomfortable to most...

As program directors we should be comfortable making the sale — after all, that’s part of the reason we hold our role. However, very few...

As fitness managers, we always will have under performers. If you counsel, train and have them apply corrections and they do not succeed or they...

As fitness managers, we often concentrate on the negative. Which trainer is not hitting his or her goal? Who is not performing enough sessions? By...