Supplier Voice

This time of year, it’s easy for clubs to calculate the value of customer retention. This quarter, millions of dollars will be spent marketing to...

If you are like many of us, your holiday break was not only a time for overeating, but also a time when you finally had...

Whether you refer to it as CrossFit, functional fitness, or just small-group personal training, functional training has grown in popularity in clubs over the last...

Most adults join a fitness facility with the intention of adding more to their life — more empowerment, more physical ability, more freedom to feel...