Tag: Marketing Alerts

The health club industry has tried and tried, and tried again to get more than16 percent of our population to ...

Ten years ago it never occurred to Billy Malkovich that he would be working in the fitness industry — he ...

You and I both know that we don’t have unlimited amounts of cash. If we did, we certainly wouldn’t be ...

Many times a name is not enough.  Branding involves more than a generic business name that can get lost in ...

There is no point in arguing with a customer because it is a lose/lose situation. Remember the policy position never ...

Who would have thought that clubs could boost their profits from focusing on the health of other businesses? More than ...

Members desire great amounts of social activity. They come to the club to be around other people, and to get ...

In his early 20s Peter Taunton was attempting to turn around a club that was almost $100,000 in debt. Sitting ...