All posts tagged "The Essentials"

  • Lead Your Team Through Change

    As the Greek Philosopher Heraclitus famously said, “The only thing that is constant is change,” and although change can be positive, for many, just the...

  • Program Something New for Spring

    These days it feels like everyone is talking about what’s new and trending, particularly in group fitness and small group training. Just like the season, it...

  • Maybe It’s Time to Simplify

    It is well known that the best clubs have great member retention. However, sometimes it can feel like a struggle to find programs that positively...

  • Sales: Become the Value

    Many fitness club managers believe a salesperson’s job is to build value. And of course, these managers are correct. The job of every salesperson is...

  • Managing and Implementing Change

    One of the most challenging roles as a leader is managing and implementing change within an organization. People can be resistant to change, making it...

  • Get Personal with Your Marketing

    First, what is personalized marketing? It’s also known as one-to-one marketing, or individual marketing. And according to experts, it is a strategy to leverage data analysis...

  • The Importance of Professional Development

    Behind all great programs and credible leaders, trainers and instructors is the commitment to personal and professional development. While sophisticated equipment, cutting-edge technology and science-based...

  • Win Big this March

    March is an interesting time of the year. You have March Madness games going on, little leagues are starting, schedules are getting busier, and we’re...

  • Leadership and Power

    Some people view leadership as a position of power that’s used to control others. As a result, it’s understandable why some people view leadership and...

  • We’re All in Sales and Marketing

    How many times have you said to your team, “We’re all in sales?” In the days of old, to get our message out we then...