All posts tagged "The Essentials"

  • Start by Leading Yourself

    Leading people is a difficult endeavor. And in many cases, the most difficult person you will ever manage is yourself.  One of the best ways...

  • Timing isn’t Necessarily Everything

    In this world of instant gratification, fast food delivery, FOMO and posting-of-everything, it makes sense that we would do quite a bit of research and...

  • On The Rise — Group Experiences 

    In recent years there has been a flood of reports relating to fitness industry trends, and some of the most interesting emerging trends have been...

  • Summer Slowdown — Or is It?

    Summer is that time of year when some clubs see a decrease in usage. With the warm weather and opening of pools, many take to...

  • Lead Your Team Through Change

    As the Greek Philosopher Heraclitus famously said, “The only thing that is constant is change,” and although change can be positive, for many, just the...

  • Program Something New for Spring

    These days it feels like everyone is talking about what’s new and trending, particularly in group fitness and small group training. Just like the season, it...

  • Maybe It’s Time to Simplify

    It is well known that the best clubs have great member retention. However, sometimes it can feel like a struggle to find programs that positively...

  • Sales: Become the Value

    Many fitness club managers believe a salesperson’s job is to build value. And of course, these managers are correct. The job of every salesperson is...

  • Managing and Implementing Change

    One of the most challenging roles as a leader is managing and implementing change within an organization. People can be resistant to change, making it...

  • Get Personal with Your Marketing

    First, what is personalized marketing? It’s also known as one-to-one marketing, or individual marketing. And according to experts, it is a strategy to leverage data analysis...