A lot has changed in the past year. The gym industry lost 58% of its revenue in 2020. It’s likely your members’ fitness and wellness goals have changed as well. While we work on getting members back in our clubs, driving non-dues revenue is more important than ever.
Aaron Moore, the director of operations at VIDA Fitness in D.C., Jeff Wild, the SVP of Club OS and ASF, and Bonnie Patrick-Mattalian, the president of Club and Spa Synergy Group, will share how to develop personas to target your members with the right programming and opportunities to meet their new needs at just the right time.
