While many fitness clubs focus on meeting the needs of the aging Baby Boomers, another very powerful market has been flying beneath the radar, until now.
A desire to invest money in worthy services, eagerness to commit to long-term programming and the tendency to rabidly discuss their experiences among each other makes the athlete performance market the hottest market in our industry.
Founded in 1997 by Corey Miceli, d1 Performance delivers a proven solution for the modern club that is willing to capitalize on this incredible market.
The population of today’s student-athletes is between 14 to16 million and they are taking their training far more seriously than student athletes of only a few years ago. With sports requiring year-round commitments, specialized coaches and traveling teams, being an athlete means more than just making the team. Today’s athlete must be committed, dedicated and willing to do what it takes to get in the game, and their parents support them. d1 meets athletes wherever they are in their training, and helps them move safely to the next level.
Using d1 as your sports performance system
can turn traditionally slow downtimes into your most profitable months of the year!
d1 teaches clubs how to service the hot market of athlete performance
d1 Performance is finally offering its proven system to fitness clubs and trainers across the country. The d1 system is designed to revolutionize sports performance standards in the industry.
When asked about d1 Performance Corey Miceli stated, “The d1 approach is a teachable system. It is a total experience for athletes and for professional fitness organizations. We have been strategically positioning our company since 1997. We knew that organizing our system into a turnkey department for pro clubs would take an incredible amount of time and money. We’ve done it, we are excited, and we intend to dominate the market by forming alliances with like-minded trainers and fitness centers across the globe.”
We all need training
Designed under the can-do philosophy of Corey Miceli, d1 gives your club a complete and thorough method to grow your own “localized” d1 business. d1 goes way beyond a “certification.” Here are a few important elements of d1:
• d1 University – an 18,000-square-foot Performance Training Center with a “streamlined” and “to the issue” professional curriculum.
• Interactive web tools that direct athletes, parents and coaches to d1 services in your club.
• Outstanding marketing materials for your club and community distribution.
• d1 TV, reality-based programming that features real d1 clients and trainers.
• Ownership of your local d1 market.
d1 Business Advisory Board – High Achieving Business Pros Jim Rand, d1 Advisory Board Member, McDonalds Senior Vice-President (retired):
“…and in my experience at McDonald’s we knew that businesses thrived with thorough and consistent training. That’s one of the major reasons we were so successful at Hamburger University – our training delivered. The same thing impresses me with d1 University – professional training and support. You won’t see this incredible asset on your balance sheet, but you will see its impact everywhere.”
d1 Athletic Development Board – High Achieving Athlete Performance Pros
Dan Rumishek, Vice President of d1 Athletic Operations, All Big Ten Defensive End, University of Michigan degree in Sports Management, NFL Experience:
“I was introduced to d1 by my sports agent and I knew immediately that d1 training is what athletes need. I have been exposed to professional training at every level, and d1 is simply the best…It is by far the most complete training system seeing the vision unfold right in front of me gave me incredible confidence. Winning is a way of life, so is d1.”
d1 integrates easily into your existing operations
Research proves that an incredible amount of student athletes already know about d1, and they are closely connected with an athlete that has experience with it.
In addition to bringing in new members, d1 is showing club owners how to maximize their facility and training staff. Most fitness centers in the U.S. currently have the equipment and space needed to launch d1. By integrating into your current operations, d1 will give you the unique selling proposition that can open up a real opportunity to attract family spending and increase your profits.
Enrolling just 10 new athletes per month in your program
can generate more than $200,000 of revenue that you would have never seen.
“I’ve seen a real difference in how our center is viewed by the members since we began offering d1,” said Jeff Wulbert of HealthQuest Fitness. “Instead of feeling like a ghost town in the middle of the summer, our club was energized. Our trainers were busy working with their athletes. It was obvious that the families looked forward to coming here because they knew they were going to accomplish something – We’ve already got some incredible testimonials from moms and dads that feel d1 is central to their child’s sports advancement.”
The best advertising for your sports program Everyone in business knows that the best advertising in the world is word-of-mouth. And, when other student athletes see results, they want to know where those results are coming from.
“When I founded d1, I saw a need that no one else knew how to focus on,” Miceli said. “The best return on this program, for me, has been how the student athletes, and the people who surround them, have responded. From parents to coaches to teammates, you can almost see, instantaneously, how the student athlete moves into the program and responds to what we offer. You have to get excited about a brand that is delivering results to athletes of all levels – from the football fields of the NFL to age-group swim meets. d1 is positioned to be the long-awaited athlete brand that goes beyond shoes and T-shirts. We have a very sophisticated method that generates leads in your club – d1 GAMEPLAN Magazine, d1 TV and an interactive web experience – all working together to enhance the d1 client experience and promote the clubs that provide d1.”
Modern sales – no gimmicks, just professionalism An objection that d1 performance overcomes is the challenge that many coaches have with “outside” training programs. d1 has already become an integral part of many coaches’ team training regimens and has earned the recommendation of coaches from all levels.
“I’ve always been skeptical of programs that may work against what I’m trying to teach my student athletes,” said State Champion Football Coach Karl Hoinkes. “But, as I learned more about d1 I learned that the athletes involved in d1 were in the best frame of mind possible to be coached. The physical training only adds to what we are doing and if my kids are at d1, then they are where they belong. I know it because I’ve seen great results year after year.”
How valuable are you?
“One of the things I love about d1 is that they actually taught me how to apply my knowledge to the specific needs of athletes, and better yet, how to communicate the message of performance training very effectively, to the athletes and their parents,” said trainer Dan Kemp. “d1 didn’t try to re-teach what I spent so many years trying to learn. Once I completed the training and we implemented it, I felt like I was much more valuable as a trainer. The training was thorough and touched on many areas of professionalism that I had honestly never even thought of.”
Make your club a hot destination
d1 can be implemented as a department in an existing club, and market exclusivity is part of the certification. If interested, now is the time to take action. It won’t be long before d1 is thriving in your area. Don’t be left behind. For more information on d1 Performance, check out our provider website at www.d1usa.com.
Corey Miceli is the Owner and Founder of d1 Performance. To see if your club qualifies, please visit www.d1usa.com, or call 800.806.2107.
