From a single location to one of Crunch Fitness’ fastest-growing franchisees, Fit Fusion, LLC, is scaling at an accelerated pace in the highly competitive HVLP fitness arena.
Founded in 2024, Fit Fusion has quickly built momentum with strategic partnerships and a focus on delivering a consistent, high-quality member experience. As part of a defined growth strategy, Fit Fusion currently operates 19 locations and plans to expand to 30 locations nationwide by the end of 2026 through an active development pipeline and strategic market selection.
Fit Fusion’s momentum comes from a three-part growth plan: lease-driven expansion, strategic acquisitions and partnerships with legacy operators. This model allows the company to scale efficiently while maintaining operational excellence and a strong, consistent member experience across markets.
“We’re not just opening doors; we are changing the way a franchisee can expand within an established franchise system,” said Mike Goodsell, the chief strategy and development officer. “When we step into a market we bring resources, operational expertise, and impact that help drive the brand’s strength, power and presence in a highly competitive landscape.”
Fit Fusion continues to invest in operations, team development, and member experience across every market it operates in. Fit Fusion’s current footprint spans eight states: Indiana, Louisiana, Michigan, Nevada, Illinois, Minnesota, Colorado and Ohio. The company is focused on building density in key regions like Las Vegas, Chicago, and Denver, with additional clubs planned across Nevada, Indiana, Illinois, Idaho, Louisiana, Colorado and Florida.
“Fit Fusion has scaled quickly in the Crunch system, and what stands out is how disciplined they’ve been in their approach,” said Chequan Lewis, the president of Crunch Fitness. “They’re growing through a smart mix of development and acquisitions and doing it in a way that maintains a consistent member experience. That kind of execution is what allows operators to scale successfully over time.”
The company’s performance has earned recognition within Crunch’s franchise network, including the prestigious 2025 Brand Builder Award, serving as an acknowledgement of its growth and operational excellence. This distinction is a testament to Fit Fusion’s commitment not only to the fitness industry but also to overall brand alignment, vision, and growth in 2026 and beyond.
“Opening 18 world‑class clubs in our first two years proves what this team is capable of,” said Robert McCormack, the CEO of Fit Fusion. “Our development pipeline is the strongest it’s ever been, and we’re enthusiastic about the markets and future locations we’ve secured. We are thrilled to bring Crunch’s legendary brand of fiercely fun fitness to new markets throughout the U.S.”
The company has also grown its membership base to more than 100,000 members, with over 500,000 monthly check-ins, reflecting strong engagement and continued demand across its markets. Fit Fusion has grown its team from two employees to more than 1,100.
