Amped Fitness is launching the Amped Creator Program, a new initiative designed to recognize members and creators who document their experience at the brand’s clubs through social media content.
The program debuts this summer with the Amped Summer Creator Challenge, a skill-based content contest running June 1 through August 31, 2026. Participants are invited to post original content featuring or referencing Amped Fitness publicly using the hashtag AmpedSummer, tagging @ampedfitnessgym and their local Amped Fitness club. A $25,000 prize pool is on the table, with a $10,000 grand prize, a $5,000 second-place prize and ten $1,000 category awards.
Eligible content categories include cinematic training edits, transformation stories, workout videos and tutorials, lifestyle content, comedy sketches, recovery moments and day-in-the-life posts. Winners will be selected based on factors such as creativity, storytelling, editing quality, virality, community response, brand fit and authenticity.
“At Amped Fitness, ‘The World is Yours’ is not just something we say. It’s how we want people to feel when they walk into our clubs,” said Danyal Ali, the chief marketing officer of Amped Fitness, in a statement. “There are people in our gyms every day filming their progress, sharing their routines, making people laugh and motivating others to keep going. The Amped Creator Program is our way of recognizing them and giving that creativity a bigger platform.”
Ali added that the program is open to creators at any follower level. “You do not need a massive following to be part of this,” he said. “If you are using your platform to inspire people, make them laugh, show your progress or capture what Amped feels like, we want to see it.”
For full details and official rules for the Amped Creator Challenge, visit ampedfitness.com/creator.
