Recent statistics estimate that 16% of Americans play golf! A large part of this market is the growing number of retiring Baby Boomers who can both afford the services of personal trainers and fitness club memberships. Golfers spend large sums on golf clubs, greens fees and other golf-related paraphernalia, often forgetting that it is the golfer who plays the game, not the golf equipment. The best way to improve golfing performance is to condition the golfer to withstand the demands of the sport, which opens up a range of opportunities for fitness facilities.
By offering a golf-specific conditioning program, that appeals to the golfer’s desire for longer drives and lower scores with a reduced risk of pain and injury, clubs can attract new, affluent clientele. Most golfers fail to realize that golf is truly an athletic event. For example, driving the ball requires 90% maximum voluntary contraction, on average – equivalent to lifting a weight only four times before failure occurs! Therefore, proper conditioning of the golfer can produce dramatic results on the course which can turn members into “raving fans.” Niche programming and targeted marketing are key here, followed up with a program that delivers on its promises. Whether it is designed as on-going, specialized personal training or a class with definite starting and ending dates, the program requires some vital components.
A comprehensive assessment should be the first step, including evaluation of posture and muscle imbalances. For most people, identifying and correcting a muscle imbalance will do more to improve their golf game than all the golf lessons in the world. A personalized stretching and exercise program is then implemented, remembering that in exercise, there is no such thing as one-size-fits-all. This should improve the functional capacity of the musculoskeletal and nervous systems before attempting performance-enhancement exercises. Simply follow the formula Flexibility – Stability – Strength – Power. Too many programs jump straight into the strength and power phases without developing an underlying core foundation of balance and stability.
Now is a perfect time to develop and market a golf conditioning program, as many golfers are unable to play during the winter months. A well-designed program can give golfers the edge they are looking for when spring comes.
Penny Crozier, MA, MS, MBA is the Owner of the C.H.E.K Institute, which specializes in advanced education for health and fi tness professionals. She can be contacted at 800.552.8789, or by email at info@chekinstitute.com , or visit www.chekinstitute.com .
