Mystic Tan sunless booths have been making waves in tanning salons since the company first invented the automated spray-on sunless tanning booth in 1997. But with the introduction of the new 2009 model – which was created specifically for the fitness industry and first unveiled in March at this year’s IHRSA trade show – the company provided a new way for health clubs to leverage existing clients and increase organic revenue growth while providing a fast, healthy, safe alternative to some traditional tanning options.
Health clubs have long offered UV bulb indoor tanning because they recognize that many members want to obtain a sun-kissed look to complement the physique they work so hard to attain. Now, with sunless tanning booths made just for fitness centers, clubs can also appeal to members who would like to be tan but are reluctant to do so using traditional methods due to the health risks that are often associated with UV exposure. Mystic Tan booths require little or no dedicated staffing, providing clubs with a turn-key profit center that can boost revenue from the club’s existing client base. According to Ricky Croft, brand co-founder and vice president of Marketing for the company, adding a Mystic Tan sunless booth can increase EFT revenue for clubs by up to 30 percent when the service is offered as an add-on benefit to membership.
Much has already been written about the benefits of value-added services when it comes to retaining members – and attracting new ones – and there is little doubt that tanning serves as an appealing amenity for clubs to include in their list of offerings. Mystic Tan sunless booths come with voice-activated instructions that walk members through the 90-second process, which uses an airbrush-like motion to produce even, natural-looking results. In addition, booths have an attached private changing room option and include installation, training, marketing and tech support. – CS
Sidebar:
Sunless Tanning 101
Mystic Tan sunless booths offer a safe, practical alternative to traditional sunbathing.
Sunless tanning options (also known as self tanning and UV-free tanning) have been gaining in popularity for years. Today, sunless tanning products make up a $230 million industry, according to a May 2008 Mintel Study, and reach a demographic that stretches from 16 to 65 years of age! In fact, the study estimates that more than 300 million people use sunless tanning products and services every year.
The advantages of choosing sunless tanning over traditional sunbathing include speed and gentleness to all skin types. With Mystic Tan sunless booths, even individuals with the fairest of complexions can get a natural-looking tan in minutes, without many of the risks that are often associated with UV exposure. In fact, vanity and health are huge drivers in the sunless tanning industry – much like the drivers for fitness club membership – people want to look and feel their best with minimal risk.
The active ingredient in Mystic Tan sunless spray is DHA, which has been approved by the FDA for external use. According to the Mayo Clinic, DHA reacts with dead skin cells when applied, temporarily darkening the skin’s appearance. The coloring doesn’t wash off, but gradually fades as the dead skin cells slough off. In most cases, the color lasts for five to seven days.
For more information visit www.mystictanfitness.com or call 877.668.8826 Ext. 2046 or 972.447.3846.
