In today’s fast-paced, increasingly technological world, more and more health clubs are realizing the benefits of using technology to engage members, both in—and out of—the club. Unveiled at the IHRSA Convention and Trade Show earlier this year, EasyClubFit is a web-based, fully customized, nutrition and weight-training support system that provides clubs with a convenient, fast and fun way to harness the power of the Internet to stay in touch with members and help them reach their fitness goals.
Perhaps most importantly, David Greenwalt, B.Sc., CSCS and founder of EasyClubFit, says the system does not compete with a club’s personal training business. In fact, he says, everything it does actually drives members back to the club for in-person services offered, including personal training, nutrition and dietary supplement sales, and is never in competition with in-person services.
Greenwalt also points out that offering members access to an online guidance program allows clubs to provide members with weight-training guidance, nutrition education and personal feedback during the 23 hours of the day that they aren’t in the club. And it’s no secret that, as members become increasingly engaged and learn more about getting (and staying) fit, they become more likely to reach their goals, and retention rates improve.
In addition, the flat-fee pricing structure of the EasyClubFit system allows club owners to choose how to best position the product for their specific business models. Whether it’s offered as a no-cost, value-added benefit to club membership, or as an add-on to drive non-dues revenue, Greenwalt says offering an online guidance program can help boost point-of-sale revenue from startup, initiation or enrollment fees.
EasyClubFit is also designed to be fully branded with your club’s logo and current promotions, and comes with extensive webinar and telephone coaching, along with banners that make it easy to promote the system in your club. It is accessed entirely via the Internet—there is no software to buy or downloading for you or your members, and Greenwalt says his company is very conscious of respecting each club’s territory, which EasyClubFit protects by not allowing competitor clubs in the immediate vicinity to purchase the program. – CS
The Personal Touch: EasyClubFit provides the tools for clubs to give members the customized help they need to succeed!
Developed and refined over the last 10 years, EasyClubFit is designed to provide your members with personalized, 24/7 access to a wide variety of customized workouts with the system’s Muscle Professor, along with nutrition information with the Nutrition Professor. In addition, the company employs on-staff, registered dietitians, personal trainers and coaches, who are available to evaluate your members’ food logs and workouts, and can send detailed reports that explain specific ways to improve their weight, exercise and nutrition habits.
The system can be accessed from home computers or via a kiosk in your club, and the workouts featured on the site utilize the specific equipment your club offers. In fact, they can even include video demonstrations (see above photo)!
Today’s members crave the personal touch but are often limited on time. EasyClubFit can supplement personal training sessions and teach new members what to do once they step off the treadmill. Innovative educational opportunities and support systems can help keep members engaged and coming back for more!
For more information visit www.easyclubfit.com or call 815.973.0142
