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24 Hour Fitness Launches ‘My24’ iPhone App and Mobile Web site

Tyler Montgomery by Tyler Montgomery
December 3, 2009
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SAN RAMON, Calif. – 24 Hour Fitness has gone ‘mobile’. The company recently introduced My24 – an iPhone application and Mobile Web site that brings fitness management features directly to a mobile device. Users can now locate clubs while on the move, review club amenities, look up class schedules and access a variety of fitness tools.

Although the application was designed with 24 Hour Fitness members in mind, it is also available to the general public without a log-in requirement. “Everyone is welcome to download the app,” said Tony Wells, chief marketing officer. “At 24 Hour Fitness, we pride ourselves on providing members unsurpassed access to products and services to help them achieve their fitness goals.”

Features of the My24 iPhone app include:

  • Club Finder – My24 lists nearby clubs when users enter a local zip code on their handheld device or quickly find clubs using the “search by city” or “advanced search” functions. iPhone users can auto-locate clubs using GPS technology
  • Club Details – My24 users can retrieve club location information, club photographs, and full lists of available club amenities.
  • Class Schedule Finder – Allows users to search for upcoming classes at specific club locations; includes details such as names instructors and class formats
  • Default Club Setting – By setting a default club, users can get quick access to their preferred club information like class schedules and contact information

In addition, My24 users have access to the following personal health tools:

  • Body Mass Index (BMI) Calculator – BMI is a useful indicator of overall fitness. Users can calculate their BMI and keep track of changes over time
  • Calorie Burner – Tracks workout duration and intensity to conveniently calculate hard-burned calories
  • Resting Metabolic Rate – Helps track the number of calories consumed while at rest. Users can monitor calories burned when they are not working out
  • Daily Calorie Calculator – Calculates approximate calorie needs based on activity levels
  • Video Library – Mobile access to the 24 Hour Fitness YouTube video channel at http://www.youtube.com/user/24HourFitnessInc. This includes class videos and equipment instruction
  • Refer a friend – Users can refer a friend to 24 Hour Fitness

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Tags: Customer Service BlogGroup ExerciseGrowthMarketing Alerts
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