The biggest criticism of salespeople by customers is that they do not ask enough questions. Can you present a solution to the potential customer if you do not know the problem or their challenges and what they would like to accomplish? Preplanned and practiced questions should be one of the top priorities for your club’s sales force. Keep in mind, your customers do not care what you know until they know that you care.
A great way to show your potential customers that you care is by asking questions and getting to know them and their situation. Everyone is different and taking the time to understand your potential customers’ wants and needs will go a long way in getting them to become a member of your club. It demonstrates that you care about their well being and truly helping them get results. Thus, increasing your chances of a gaining them as a new member.
