24 Hour Fitness announced plans for extensive expansion along the East Coast in 2011 and beyond. Investments planned for 2011 total more than $100 million in new construction projects and existing club renovations. The aggressive growth plans promise to strengthen the company’s footprint in New York, New Jersey, Maryland and Florida.
“Our aim is to provide easy access to a value-oriented fitness experience so that as many people as possible can reach their fitness goals,” said Carl Liebert III, the CEO of 24 Hour Fitness. “We are excited to continue our expansion of the 24 Hour Fitness brand throughout the Northeast as a direct result of the tremendous success we’ve experienced in the region to date and the enthusiasm of our current members.”
24 Hour Fitness Super Sport club openings planned for 2011-2013 will add over one million square feet to the current portfolio of clubs. Three of the newest East Coast clubs will include Super Sport clubs in Westchester County, N.Y., Bergen County, N.J. and in Prince George’s County, Md.
Consistent with all 24 Hour Fitness Super Sport locations, each of these new state-of-the-art fitness clubs will feature more than 200 pieces of strength training, functional and cardio equipment, basketball courts, swimming pools, steam rooms, saunas, whirlpools, a full range of group exercise classes, cardless check-in, iPad kiosks, babysitting and much more. Additionally, new 24 Hour Fitness construction projects currently planned along the East Coast for 2011-2013 include Super Sport clubs in northern Virginia, central N.J., Westchester County, N.Y., Long Island, N.Y., Miami and Orlando, Fla.
In addition, regional expansion for 24 Hour Fitness extends beyond building new club locations during the next couple of years and for the foreseeable future.
“Reinvesting in existing clubs is a priority for us in order to ensure a consistent experience for our members across all 24 Hour Fitness clubs nationwide,” Liebert said. “This requires a dedicated focus on remodeling projects, refreshing older clubs and making significant investments in training and education for our 21,000 team members, as well as aggressive plans for new construction in our core markets such as California.”
24 Hour Fitness opened 58 new fitness clubs nationwide during the past three years, adding more than 450,000 square feet of club space in 2010 alone. Current 24 Hour Fitness locations on the East Coast include: three clubs in Manhattan, one in the Bronx, one in Hasbrouck Heights, N.J. and one in Annapolis, Md.
