Madonna, in partnership with her manager Guy Oseary, and Mark Mastrov, the chairman of New Evolution Ventures (NeV), announced the opening of the second Hard Candy Fitness Center in Moscow, Russia — projected to open in March of 2011.
The new facility will be a beautifully designed and unique 35,000-square-foot space. Moscow’s Hard Candy Fitness will also include a partnership with Irina Razumova, the founder of the well-known Russian chain Planet Fitness.
The news of the Moscow location comes on the heels of a successful grand opening for the brand’s premiere location last week in Mexico City, Mexico, which featured a special dance class taught by Madonna.
“It’s especially exciting to have the second Hard Candy Fitness open in Moscow as I really enjoyed the city and the people when I visited during my ‘Sticky & Sweet Tour,’” Madonna said. “Working in collaboration with the experts at NeV and Irina, I know that we will create the ideal workout environment in Moscow that represents my health and fitness philosophy as well as include innovative and inspiring programs.”
Mastrov, his partner Jim Rowley of NeV, along with Madonna and Oseary are in the planning stages of opening 10 additional Hard Candy locations in Russia, Brazil, Argentina, Europe and Asia. They are currently exploring opportunities around the globe for facilities that will offer a unique member experience in all aspects including curriculum, environment and fashion.
“We are so excited and honored to be able to open the Hard Candy Fitness brand here in Moscow. Madonna has been an inspiration for us all and we can’t wait to bring this beautiful facility to life,” Razumova said.
