Are you doing a pre-tour sheet for everyone that visits your club? If you are not doing a pre-tour sheet, how can you find out the needs and wants of your customers?
You could have a potential new member come in and they are interested in your free weight area, but you don’t know that because you didn’t find out what they where interested because you didn’t ask. Everyone that visits your club should go through a pre-tour sheet with the sales consultant. This allows you to find out the needs and wants of your potential member. Then you can tailor their tour by showing how your facility will get them the results they want.
Eric Vyborny
Fitness Marketing Contributor
