Star Trac announced that it has formed its first ever Dealer Advisory Council in an effort to build communication between the company and its U.S. commercial dealers. The council held its first meeting in July and has been comprised of 10 industry leaders, led by Star Trac’s Tom Dawson, the U.S. commercial dealer manager.
The council was formed in order to provide Star Trac’s commercial dealers in the U.S. with a vehicle to voice opinions, provide feedback and help guide the direction of Star Trac on a wide range of subjects, including dealer programs and incentives, product development, long-range business planning and ideas for best practices across Star Trac organizations.
“We are fortunate to have this highly respected group to lend us their opinions to drive our growing dealer business,” said Dawson. “The council will provide a strong voice for the Star Trac dealer network.”
The Advisory Council includes:
•Donnie Floren, the owner of Fitness Equipment Sales, Inc.
•Jay Huey, the president of Fitness Systems.
•Jim Ross, the vice president of MSI.
•Martin Weinbaum, a commercial sales manager at Gym Source.
•Scott Mabey, the product manager at Dynatronics.
•Bob Burgess, the president of Heartline Fitness Systems.
•Gordon Stirling, the regional director (Pacific West) for Advantage Fitness Products.
•Tom Johnston, the vice president of sales for Orthotech.
•Kelly Naylor, the owner of designFITNESS.
•Ryan S. Freeman, the president and founder of Fit Supply, LLC.
