Titan Fitness has acquired Texas-based Pure Fitness for Women. Titan said it had recognized a significant gap in women’s-only fitness facilities in the health club industry.
Titan Fitness will look to develop the Pure Fitness brand going forward, with the potential of expanding incrementally to select markets.
According to Titan Fitness, Pure Fitness was founded based on research that a significant number of women — when in a gym setting — are most comfortable in the company of other women, and prefer “women’s-only” classes and female trainers.
“Pure Fitness is a premiere health club, with all the amenities found at any leading co-ed facility,” said Dal Clayton, the chief operating officer of Titan Fitness. “We are excited to be able to apply our decades of experience in the co-ed sector by diversifying into the women’s-only market and seeing it succeed.”
Located in Spring, Texas, the 20,000-square-foot Pure Fitness features group exercise, free weights, circuit training, cardio equipment, a swimming pool, spinning and certified trainers.
“We are the most complete women’s-only gym in the Houston market,” said Martha Irene Velazquez, the general manager of Pure Fitness. “We are proud of this state-of-the-art facility, and we are excited about being able to showcase our gym as a model of what women’s-only health clubs can and should look like.”
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
